Muslin Comfort, founded by Shyla (AKA the comfort Queen) has built a loyal customer base with its premium muslin blankets, becoming a standout brand in the world of home essentials. While the Muslin 365 blanket has become a fan favorite, our focus has been on helping the brand scale efficiently and reach new audiences without compromising profitability.

Partnering with Muslin Comfort, we executed Facebook and Google ad strategies combined with creative design to drive growth. Understanding that lead time for purchases could be outside of the attribution window, we identified that Meta posed a great solution for driving incremental sales over time. Within the first six months, we successfully scaled revenue while maintaining a benchmark ROAS that improved by 30%, while maintaining profitability as a percentage of sales.

Shyla’s vision for sustainable, high-quality products has made Muslin Comfort a rising star, and we’re proud to support their mission. With a well-structured marketing strategy and data-driven optimizations, we’re ensuring the brand continues to thrive while staying true to its values.

An amazing brand and founding team, we have partnered with Muslin to find a new audience and to help cost-effectively grow the business to prioritize value. For more information (or if you're desperate for a blanket!), visit their website: muslincomfort.com