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From the Court to
E-Commerce
As NCAA All-Americans in men’s tennis (Michigan & Memphis), we turned professional in the spring of 2018. After six months on tour—competing at a high level—we quickly realized how tough it was to fund our careers. Traveling 30 weeks a year came with serious financial strain, and self-funding wasn’t sustainable. So, we started looking for opportunities to support our journey.
In the spring of 2019, we launched an electric micro-mobility resale business. With a lean and talented U.S.-based team, we scaled rapidly from 2019 to 2021, becoming one of the top resellers in the industry.
The Acquisition & Transition to Igloo
In 2021, we were approached by Agora Brands, a direct-to-consumer aggregator based in NY. They expressed interest in acquiring our company, and by November of that year, we finalized the deal. Agora, founded by e-commerce veterans Ben Cogan and Jesse Horwitz (Hubble Contacts, Mockingbird Strollers), recognized the strength of our advertising capabilities.
The leadership team at HQ asked us to consult closely with a wide range of e-commerce founders, gaining insight into their businesses to understand where their unit economics could be improved. A common theme quickly emerged: inefficient paid media spend and bloated agency fees were clouding strong performance numbers during a time of high demand. Many brands were stuck with agencies that lacked the focus, results, or senior staff they needed. We saw an opportunity to fix that.
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