Psyched Wellness, a publicly traded Canadian wellness company, approached Igloo Media Group to elevate their paid social performance on TikTok and Meta. With a focus on promoting their innovative natural health products, the brand faced challenges in scaling ad spend while maintaining efficiency.

Our team developed a tailored creative testing strategy to identify high-performing concepts, driving measurable results by lowering CPAs and maximizing ROI. Through rigorous analysis, we uncovered insights that aligned Psyched Wellness's messaging with audience preferences, ensuring their campaigns resonated deeply with their target demographics. Focusing on pillars such as education, the science behind the products and the symptomatic resolutions from their flagship product: Calm, we were able to find a new foundation of creative design pillars.

Within three months, Igloo scaled Psyched Wellness’s ad spend by 10x, delivering significant growth in brand awareness and conversions. By leveraging TikTok and Meta’s ad platforms and a consolidated structure, we implemented a scalable creative testing strategy. The result was not just an increase in ad performance but also the establishment of a robust framework for ongoing creative innovation. Psyched Wellness is also featured at growing retail venues such as Erowhan, and we're excited to see the brand continue to grow in 2025.

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