Mockingbird Strollers has become a go-to name in the baby products world, known for their top-notch, innovative strollers that parents trust. While they’ve traditionally focused on B2B sales, Mockingbird has recently shifted gears, diving into the e-commerce space to connect directly with their customers. To help make this leap, they teamed up with Igloo Media to tap into our expertise across Meta, Pinterest, and TikTok, building a cost-effective strategy that delivers results without breaking the bank.

One of the biggest challenges Mockingbird faced was managing delayed attribution. Buying a stroller isn’t a quick decision - it can take months from the first click to the final purchase. To tackle this, we used Recast as an MMM (Marketing Mix Modeling) tool to map out a strategy focused on higher-funnel events. By targeting customers earlier in their journey and keeping them engaged, we could navigate the long sales cycle while staying on top of performance goals.

With the release of the impressive Mockingbird 2.0, the brand continues to push boundaries in design and functionality. It’s been a privilege to work with such a forward-thinking team, and we’re excited to help Mockingbird grow as they bring even more parents into their community.

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