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LATEST STORIES
Meet Claude, my new creative strategist!
Mar 04, 2026
Andrew Watson
Designers are turning into prompt engineers and how Claude’s replacing the creative strategy process in media buying.
Meet Claude, my new creative strategist!
Mar 04, 2026
Andrew Watson
Why did Facebook remove the ‘existing customer percentage cap’ in ASC campaigns?
Feb 26, 2026
Andrew Watson
In an environment that challenges true incrementality more than ever, Meta continues to remove the last layers of manual control.
Why did Facebook remove the ‘existing customer percentage cap’ in ASC campaigns?
Feb 26, 2026
Andrew Watson
If Meta's falling behind in creative generation, where will it look to next?
Dec 17, 2025
Andrew Watson
Weavy + Figma, now Magic Brief + Canva. The softwares that control the ideation are getting in bed with the design stacks.
If Meta's falling behind in creative generation, where will it look to next?
Dec 17, 2025
Andrew Watson
In defence of the media buyer
Dec 15, 2025
Andrew Watson
As Meta automation absorbs control, responsibility is shifting back to founders and operators
In defence of the media buyer
Dec 15, 2025
Andrew Watson
'The sky is the limit' said every founder once
Nov 25, 2025
Andrew Watson
“People only see what they are prepared to see” – Ralph Emerson was right. Shame he never sat on a cap table.
'The sky is the limit' said every founder once
Nov 25, 2025
Andrew Watson
Duckbill: The AI that can
Nov 05, 2025
Andrew Watson
The AI software that's tackling your to do list. Duckbill is helping bridge the gap between AI that tells and AI that does.
Duckbill: The AI that can
Nov 05, 2025
Andrew Watson
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