Hugz Weighted Animals, founded by entrepreneur, social media star and mental health advocate Lexi Hensler, is redefining comfort and emotional support with its thoughtfully designed weighted stuffed animals. Combining the therapeutic benefits of weighted blankets with the nurturing appeal of a cuddly companion, Hugz has quickly captured the hearts of customers seeking stress relief and sensory comfort. Lexi’s personal passion for mental health awareness drives the brand’s mission to provide products that truly make a difference in people’s lives.

Partnering with Hugz, Igloo's taken on the challenge of scaling customer acquisition through Facebook and Google ads, as well as assisting on creative strategy, while pioneering the "Say no To Stress" campaign. Our approach centers on comprehensive creative testing to pinpoint messaging and visuals that resonate with Hugz’s diverse audience.Hugz has grown tremendously in the past 2 years, and Lexi's voice in the community has been a powerful driver behind the success of the brand, advocating for the power of founder driven e-commece businesses.

With Lexi’s inspiring vision at the helm, Hugz continues to lead the way in innovative, meaningful solutions for mental health and well-being. Igloo Media is proud to be a part of this journey, leveraging data-driven strategies and creative storytelling to amplify Hugz’s impact and growth.

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