An immensely exciting project for Igloo, has been working as Lead Paid Media Specialists with the Dean24 Campaign team in Dean Phillip's race for the Presidential nomination. An innovator as an entrepreneur (Belvedere Vodka, Talenti Gelato), Dean has since turned his attention to politics and has served as U.S. representative from Minnesota's 3rd congressional district since 2019. A member of the Democratic Party, Dean has an inspiring story and childhood. After losing his biological father in the Vietnam War, Dean's success in the business World, and also in Politics have been admired across the US.

At Igloo, we are proud to have worked alongside Dean during his election race, focusing on both paid channels Google and Meta, while also developing videography, animations and static creative for the platforms, that comply and are aligned with all political practices set forth by Meta and Google. The challenges that come with the advertising in this space is always immense, including strategizing ways to both convey both the policies and beliefs of the candidate in their plans to lead the nation, but also cost effectively scale a campaign profitably, in a short space of time.

Endorsed by several well known individuals in the financial and tech sectors during his race, Dean also had the help and support of former Presidential candidate Andrew Yang. Dean achieved a 20% vote in New Hampshire.

Some kind words from the Dean crew:

"The folks at Igloo are best in class. They are flexible and nimble every step of the way — allowing us to fine-tune our strategy in real time, deploy rapid response ads, and scale our output with the help of their outstanding creative studio." - Jon. L, Marketing Director

Dean withdrew his presidential bid in March 2024, and has agreed to support President Biden in his campaign.

Learn more about Dean at Dean24.com.

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